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So many amazing people are changing lives every day, but their stories often go unheard. That’s why we’re hitting the road- to meet the people behind these causes, hear their stories and share their impact. We’d love you to nominate the organisations you know of and join

the Giving Road.  

Social Impact Led by Communities.

Creating Beauty 4 the Ashes of their lived experience. 

Powered by a Collective effort.

Meet the Founder

In 1984, a famine in Ethiopia profoundly influenced my life. As a six-year-old, I witnessed the extreme hunger on the news and felt a deep sense of injustice. This experience resonated with my own struggles with poverty, stemming from my father's mental illness that hindered his ability to work. After spending 14 years in South Auckland and raising five children, my family relocated to Ethiopia to serve with a local Mekane Yesus Church in Debre Zeit. Living there for five years, I realized that famine was just one aspect of a much larger cycle of poverty. I observed the disparity between international aid organizations and the locally-led, underfunded solutions that were remarkably effective. 

Arriving in Australia as a single mother with four teenagers, I faced the challenges of adapting to life in the West while dealing with food insecurity and housing issues. It was the local organizations that highlighted the vital role social impact groups play in supporting individuals during difficult times. Unfortunately, witnessing these locally-led organizations struggle due to lack of funding reignited my sense of injustice, leading me to establish B4A Collective.

I believe that with this discrepancy in funding where the top 5% of charities in Australia receive 87% of the billions of dollars in revenue, that it is time to make a shift and that collectively, we have the power to change those statistics.

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Our Unique Solution

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The Hour Exchange (THX) App 

We’re thrilled to announce that we’re currently working on the THX App, and we invite charities and donors to express their interest in being part of this innovative tech solution! Together, we can tackle a significant challenge in the community-led social impact space, where salaries are the most vital budget item yet often the hardest to fund.

 

Join us in making a difference by donating an hour of your weekly, biweekly, or monthly earnings to support the salary of a local charity leader of your choice for one hour! This exciting initiative helps forge connections that empower community-driven leaders and ensure their doors stay open for the long haul. Plus, B4A Collective only takes a 10% platform fee from the donations received!

Get in Touch

To nominate a charity for The Giving Road, book a discovery call with Michelle or join our mailing list, fill out this form.

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© 2025 by B4A Collective

B4A Collective acknowledges the traditions and culture of the Dharug People, the traditional custodians, of where we live and work. We respect and acknowledge their Elders, past, present, and emerging. We acknowledge the stories, traditions, and living cultures of Aboriginal and Torres Strait Islander peoples on this land and commit to building a brighter future together. 

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Ideas and information on this website is original and the intellectual property of B4A Collective. If you would like to adapt them to your organisation, please reach out to us to have a chat.

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