Social Change Led by Communities.
Powered by Love.
Meet the Founder
My name is Michelle
In 1984 there was a famine in Ethiopia that shaped the way I would live out the rest of my life. It came as a response to my owned lived experience of poverty because of the mental illness that often incapacitated my father. It caused me to declare to my mother that “One day I’m going to be a missionary to Ethiopia.” And that I did. In 2011 with five children, we moved from New Zealand to Ethiopia and served with a local Mekane Yesus Church in Debre Zeit. It was there that I saw the discrepancy between the International Aid organisations and the locally led solutions that were highly underfunded but extremely effective in the line of service they offered. B4A Collective was a vision of mine after my first marriage broke up in 2016. B4A stands for Beauty for Ashes. It’s what I believe we can collectively bring when we all play our part in restoring the lives of those experiencing poverty for whatever reason that may be: mental illness, climate issues, country of origin, trauma, imprisonment, lack of education, grief and loss. I truly believe that together, we can change the world.


Our Model

Raise Awareness
If you’re a person of influence in any sphere, please get in touch so Michelle can come and speak about the issues we are facing in our charity sector and how this collective effort can help to tip the scale. Awareness is also raised to charity leaders about how to diversify and sustainably grow their revenue to support their vision
The THX App
Donate an Hour of your weekly, fortnightly or monthly salary or wages to fund one hour of the local charity leader’s salary of your choice. This is how we are forging meaningful connections that allow you to support locally led leaders and make sure their doors stay open for the long haul. From the donations received, B4A Collective take a 10% platform fee.


Grant Writing
When small to medium grassroots organisations need help writing grants, we offer that service after doing an initial strategy session to make sure that they are aligned to the grant they are wanting to apply for.
Get in Touch
Feel free to reach out to us for inquiries or consultations.
We are here to assist you in achieving your political goals.


